HSHi, Skin Technical PortalImplementation details

Hi, Skin GrowthDesk

Hi, Skin GrowthDesk July Scope

July is a Revenue Capture Sprint: recover demand already created, protect conversion, and improve visibility without rebuilding Boulevard scheduling logic.

Hi, Skin GrowthDesk operates behind the scenes. Studio teams are not required to log into, manage, or learn a new software platform.

Scope Matrix

The work is divided between platform workflow configuration, light glue, and operating ownership so July stays budget-safe.

GHL Covers

  • Missed call triggers
  • SMS/email workflows
  • Booking link follow-up
  • Pipeline stages
  • Tags
  • Manual task creation
  • Basic dashboards
  • Conversation inbox

Custom / Light Glue Covers

  • Studio-specific links
  • Routing rules
  • Abandoned-booking capture if data is available
  • Reporting export
  • Alert logic
  • WBR summary layer

Ops Covers

  • Which studios are constrained
  • Who handles replies
  • When to send booking link vs human-assisted recovery
  • Which schedules get opened
  • Recovery SLA
  • Front desk / studio handoff process
  • Weekly adoption check

Existing Cart Abandon Email

Hi, Skin already has cart abandon email automation. The July Sprint does not replace it. Existing cart abandon email is the base layer. July adds the active recovery layer: SMS escalation, constrained-studio routing, manual task creation, waitlist capture, and weekly leakage reporting.

Budget-Safe July Offer Phases

The sprint can be reviewed as four controlled phases rather than an open-ended build.

Phase 1

Missed Call + Booking Link Recovery

  • Missed call text-back
  • Booking link SMS
  • Studio-specific booking links
  • Conversation inbox setup
  • Basic pipeline stages and tagging

Phase 2

Abandoned Booking + Low-Availability Recovery

  • Abandoned booking follow-up where data is available
  • Low-availability SMS logic
  • Waitlist/manual recovery process
  • Human-assisted booking handoff

Phase 3

Utilization / Recovery Reporting

  • Missed call recovery rate
  • Booking link click-through
  • Text-back to booking conversion
  • Abandoned booking recovery rate
  • 15-minute slot utilization
  • Appointments booked per day
  • No-show rate
  • Studio-level recovery summary

Phase 4

Studio Adoption + Weekly Optimization

  • Studio scripting
  • Front desk response rules
  • Weekly WBR insight layer
  • What worked / what leaked / what to adjust
  • Studio-by-studio recommendations

Included vs Requires Approval

Booking availability analysis

Included
Yes
Approval
No
Outcome
Improve utilization visibility

30-minute / 15-minute visible slot recommendation

Included
Yes
Approval
No
Outcome
Improve booking access

Existing booking flow review

Included
Yes
Approval
No
Outcome
Recover missed demand

Missed call text-back

Included
Yes
Approval
No
Outcome
Recover missed demand

Booking link SMS

Included
Yes
Approval
No
Outcome
Improve appointment capture

Abandoned booking SMS escalation layered on cart abandon email

Included
Yes
Approval
No
Outcome
Recover booking-page leakage

Abandoned booking follow-up

Included
Yes, where data is available
Approval
Maybe
Outcome
Reduce booking leakage

Low-availability recovery SMS

Included
Yes
Approval
No
Outcome
Protect conversion

Waitlist/manual recovery workflow

Included
Yes
Approval
No
Outcome
Protect constrained studio demand

Front desk / ops handoff script

Included
Yes
Approval
No
Outcome
Improve manager follow-up

Basic reporting dashboard

Included
Yes
Approval
No
Outcome
Increase visibility

Weekly WBR insight layer

Included
Yes
Approval
No
Outcome
Improve executive cadence

Boulevard API work

Included
No
Approval
Yes
Outcome
Separate technical scope

Custom scheduling engine

Included
No
Approval
Yes
Outcome
Out of July fixed scope

AI appointment optimization

Included
No
Approval
Yes
Outcome
Future phase

3CX/cloud voice migration

Included
No
Approval
Yes
Outcome
Separate initiative

Real-time capacity automation

Included
No
Approval
Yes
Outcome
Separate initiative

Shortening service times

Included
No
Approval
Yes
Outcome
Out of July fixed scope

Capacity Rule

Booking availability analysis

30-minute / 15-minute visible slot recommendation

Existing booking flow review

Missed call text-back

Booking link SMS

Abandoned booking SMS escalation layered on top of existing cart abandon email

Abandoned booking follow-up where data is available

Low-availability recovery SMS logic

Waitlist/manual recovery workflow

Front desk / ops handoff script

Basic reporting dashboard

Studio scripting

Weekly WBR insight layer

Up to 9 studio-specific routing variations

Up to 9 studio-specific booking links

Up to 3 approved SMS templates

Launch testing

Basic documentation

Limited post-launch adjustment window

Not Included in July Base

Boulevard API work unless separately approved

Boulevard scheduling rebuild

Custom scheduling engine

AI appointment optimization

Automatic provider calendar shifting

3CX/cloud voice migration

Real-time capacity automation

Full scheduling transformation

Shortening service times

High-volume outbound marketing blasts

Custom application buildout

Hard Guardrails

Any Boulevard API work, custom scheduling engine, AI appointment optimization, 3CX/cloud voice migration, or real-time capacity automation is out of July fixed scope and priced separately.

This sprint does not rebuild Boulevard scheduling logic. It creates a recovery and visibility layer around the current booking system using GHL, Twilio, studio links, manual tasking, and lightweight reporting.

Ready to Approve

The July approval path is based on the revenue capture sprint, setup requirements, and separate-approval boundaries shown above.

Open Approval Page