Technical Appendix
Missed Call Recovery
This appendix explains how the July missed-call recovery sprint captures missed calls, sends the correct studio booking link, captures replies, handles manual handoff, and reports recovered demand in WBR.
Hi, Skin already has abandoned-booking email automation. We are not changing that flow in July. The missed-call recovery sprint focuses on a separate gap: high-intent guests who call, do not reach the desk, and need an immediate booking path.
How The Recovery Works
Call Capture Logic
July workflow
Routing rule
Each missed call should receive the correct studio booking link based on the studio number or tracking path.
SMS Workflow
Approved copy
"Hi, Skin here - sorry we missed you. You can grab a time here: [studio booking link]. If you need help finding the right appointment, reply here and we'll help."
Reply capture
Replies are captured for manual handoff only when the guest asks for help. Studio teams do not need to log into or manage a new platform.
Studio Booking Links
Requirement
Each studio needs one approved booking link. The recovery path sends the right link for the missed-call source.
Manual Handoff Rules
Manual handoff happens only when a guest replies and asks for help. The base path is self-service booking through the studio link.
WBR Reporting
Studio
Caller number
Call time
Answered or missed
Text sent
Booking link clicked
Reply received
Manual handoff needed
Recovered appointment
Estimated recovered revenue
Setup Requirements
Studio names
Current phone numbers
Studio booking links
Business hours
Escalation contacts
Approved SMS copy
Pilot studio decision
Existing Systems / Not Changing
Leave this alone in July
Existing abandoned-booking email is already in place. I would leave that flow alone. If it is not broken, we should not create noise in July.
Out Of Scope
Future Opportunities
Abandoned booking SMS
Only revisit if existing email underperforms or if WBR data shows abandonment remains a material leakage point.
Low-availability recovery
Future option, not part of the July missed-call wedge.
Waitlist/manual recovery
Future option after missed-call recovery data is reviewed.
Booking funnel conversion test
Future option, not part of the July approval.
Availability conversion test
Future option, not part of the July approval.
15-minute slot model
Future option only if operationally supported.
Boulevard API work
Separate technical scope if needed later.
AI appointment optimization
Future opportunity after the simple recovery layer is proven.
Real-time capacity automation
Future opportunity outside the July sprint.
3CX/cloud voice migration
Separate telecom initiative, not July missed-call recovery.
Full GrowthDesk roadmap
Do not lead July with a platform roadmap.