Results

Booking Funnel Conversion Rate is the primary dependent variable. Everything else explains why it changed.

This operates behind the scenes. Studio teams are not required to log into, manage, or learn a new software platform.

Primary KPI

Booking Funnel Conversion Rate

Completed bookings / booking funnel visitors

This is the one metric July is trying to move. Everything else explains why it changed.

Metric	Baseline	Test	Goal
Booking Funnel Conversion	28%	33%	Up
Utilization	76%	82%	Up
Revenue / Labor Hour	$X	$Y	Up
Labor Cost %	32%	32%	Flat
Checkout Wait	4 min	4 min	Flat

These tell leadership why booking funnel conversion moved.

Utilization

Revenue per labor hour

Booking abandonment

Waitlist captures

Human-assisted recovery rate

If these deteriorate, stop the experiment.

Labor %

Overtime

Checkout wait time

No-show rate

Provider/studio feedback

Booking funnel conversion improves

Utilization improves

Revenue per labor hour increases

Labor cost remains materially flat

Operational guardrails remain stable

Labor % or overtime increases

Checkout congestion worsens

No-show rate worsens

Provider/studio feedback deteriorates

No measurable improvement in booking funnel conversion